Mele Skin care

Agency - JDO (freelance booking)

Mele, a unique range of skin care specifically aimed at melanin rich skin. Achieving the correct colour for the brand was a challenge, not wanting to be patronising, alienating or cliche, needing to be relevant to all skin tones. Extracting the M from the logo gives both structure to the pack and a ‘cool’ modernity, synonyms to iconic brands such a Biba.